Historic Properties of Spokane
Willerton's Diamond Photo Play Theater
The tall one-story brick building at 3019 East Diamond has a south facing façade that stretches twenty-six feet wide and 100 feet deep. The building features a distinct dentiled cornice; large transom windows above the storefront windows; and a recessed front doorway. The storefront has been altered multiple times throughout its history and two partial windows are filled in. Nonetheless, the current storefront system is compatible and the historic steel storefront supports remain visible inside the building.
The building was constructed for William Willerton, a Hillyard booster and conductor for the Great Northern Railroad, by contractor W.L. Boyes in 1911 at as cost of $4,000. Willerton lived with his wife in a house that was situated between the new theater building and another commercial building he had constructed earlier in 1911 at 3009 East Diamond (116 Diamond Avenue before annexation by the City of Spokane). The first theater operation to open in the building was the Diamond Photo Play, an early motion picture theater from the first decade of movie theater proliferation. The theater changed names to the Hillyard Class A Theater and then to the Hillyard Liberty Theater. It remained in use as a theater until the early 1920s when Willerton constructed a much larger theater to the west adjoining the 1911 theater. The new theater at 3115 E. Diamond was operated by the Rialto Theater Company and has since been demolished, leaving only this building to tell of Willerton’s theater exploits.
In 1922, the Hillyard Rochdale Store moved into the old theater building. The store was a cooperative store that was collectively owned by railroad workers. Willerton hired contractor W.C. Corbett to complete tenant improvements to convert the theater into a store. The store did not last long though, and in 1923 Standard Oil took over the location as a distribution point for their automobile maintenance products. In 1927, the building was remodeled again this time for an automobile showroom for the Day-Majer Company Ford dealers.
The building’s auto related uses were short-lived and by the mid-1930s the building was converted to a Landry’s Ice Cream Shop and Soda Fountain. In the 1940s it was Timm’s Cafe operated by H.F. “Tiny” Timm, and in the 1950s it became the Freezer Café. In the 1960s it transitioned back into a retail space, this time as a second-hand store for St. Vincent De Paul. It has remained a retail second-hand or antique store since the 1960s.
Management Agreement